Nike Air Force Ones
Emma Drosy
In 1983 the Nike shoe company released a plain white sports shoe
called the Nike Air Force One. Nothing in particular was special
about the design or make of the shoe, save that it was a quality
sneaker intended for sportswear in a market where good sneakers
were growing in popularity. Following the release of the white
Nike Air Force One came other colors but still a middling
success. Then in 1986 Michael Jordan took to the courts sporting
red and black Nike Air Force Ones. Almost over night the
popularity of the shoe boomed.
With prices ranging from $70 to $80 for the standard white or
black Nike Air Force One and up to $300 for customized colors
and logos this modest shoe has continued to hold a market share
ever since.
Corresponding with the release and growth in popularity of the
Nike Air Force One shoes was the growth of the Hip Hop movement
and the growing popularity of Hip Hop clothing. Hip-hop fashion
had begun to gain a foothold in the late seventies and continued
to climb as a major culture and fashion through out the
eighties. Marked by clothing with a distinctly African American
influence the early Hip Hop fashion included the wearing of
large glasses, gold necklaces, rings on many fingers, oversized
clothing in pallets of red, black and green and an emphasis on
brand name footwear that was comfortable and reflective of
personal style.
The Nike Air Force Ones became very popular as a brand of
footwear within the Hip Hop fashion culture. Bright colored with
over sized laces, or white sneakers peaking out from under
overlong pants Nike Air Force Ones maintained their hold on the
Hip Hop market through the late eighties, nineties and continue
to hold a strong place now. Whether high top, low cut or
standard height these shoes that were once mostly for sporting
uses are now a casual wear footwear seen on the streets and in
the classroom as well as on the basketball court.
Currently there are many stores that sell the brand name Nike
Air Force Ones, prices ranging from $70 upward, averaging out a
bit over $100. In order to combat these prohibitive prices
online websites such as urbanhotlist.com have appeared, offering
discounted prices on these shoes as well as other popular brand
names.
There are both advantages and disadvantages when it comes to
working with an online sales site, like urbanhotlist.com. There
is access to a much broader base of merchandise, in this case
additional colors and styles of shoes that might not be
available in stores and pricing can be kept reasonable, even
after shipping and handling. For these reasons, among others,
websites like urbanhotlist have become popular with consumers.
Customers must be sure to get a good refund policy before
placing an order, so that any defects or sizing problems can be
easily addressed.
As long as this movement continues it seems that Nike will have
a hit with their Nike Air Force One shoes and consumers will
have places to go to get what they want for the price they want
to pay.
In 1983 the Nike shoe company released a plain white sports shoe
called the Nike Air Force One. Nothing in particular was special
about the design or make of the shoe, save that it was a quality
sneaker intended for sportswear in a market where good sneakers
were growing in popularity. Following the release of the white
Nike Air Force One came other colors but still a middling
success. Then in 1986 Michael Jordan took to the courts sporting
red and black Nike Air Force Ones. Almost over night the
popularity of the shoe boomed.
With prices ranging from $70 to $80 for the standard white or
black Nike Air Force One and up to $300 for customized colors
and logos this modest shoe has continued to hold a market share
ever since.
Corresponding with the release and growth in popularity of the
Nike Air Force One shoes was the growth of the Hip Hop movement
and the growing popularity of Hip Hop clothing. Hip-hop fashion
had begun to gain a foothold in the late seventies and continued
to climb as a major culture and fashion through out the
eighties. Marked by clothing with a distinctly African American
influence the early Hip Hop fashion included the wearing of
large glasses, gold necklaces, rings on many fingers, oversized
clothing in pallets of red, black and green and an emphasis on
brand name footwear that was comfortable and reflective of
personal style.
The Nike Air Force Ones became very popular as a brand of
footwear within the Hip Hop fashion culture. Bright colored with
over sized laces, or white sneakers peaking out from under
overlong pants Nike Air Force Ones maintained their hold on the
Hip Hop market through the late eighties, nineties and continue
to hold a strong place now. Whether high top, low cut or
standard height these shoes that were once mostly for sporting
uses are now a casual wear footwear seen on the streets and in
the classroom as well as on the basketball court.
Currently there are many stores that sell the brand name Nike
Air Force Ones, prices ranging from $70 upward, averaging out a
bit over $100. In order to combat these prohibitive prices
online websites such as urbanhotlist.com have appeared, offering
discounted prices on these shoes as well as other popular brand
names.
There are both advantages and disadvantages when it comes to
working with an online sales site, like urbanhotlist.com. There
is access to a much broader base of merchandise, in this case
additional colors and styles of shoes that might not be
available in stores and pricing can be kept reasonable, even
after shipping and handling. For these reasons, among others,
websites like urbanhotlist have become popular with consumers.
Customers must be sure to get a good refund policy before
placing an order, so that any defects or sizing problems can be
easily addressed.
As long as this movement continues it seems that Nike will have
a hit with their Nike Air Force One shoes and consumers will
have places to go to get what they want for the price they want
to pay.
posted by The Editor at
7:54 AM
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